Our Best Looks of 2024
Just when we thought that we couldn’t go further, Franco Uomo picked up steam. The Wedding Curve that we predicted in 2020 continued into 2022 with couples pulling all the stops on increasingly opulent suits, tuxedos, and gowns. As travel reopened, Silicon Valley gentlemen donned their best as they traveled overseas, and Silicon Valley officially adopted us as its preeminent luxury menswear brand.
Here’s a look back on the looks that defined the year.
The year kicked off with our most ambitious project to date: The Apex Campaign. Featuring model Justin Belcher wearing a $6k+ Signature Franco Uomo Look with Loro Piana fabric and photographed by Paul Ferradas, the editorial became the keyframe for a newly launched FrancoUomo.com.
Photography by Tracy Easton.
By June, our reputation for elite menswear became solidified when Franco Uomo was named Best Menswear Brand in Silicon Valley by Silicon Valley Modern Luxury Magazine. The cover photo featured Earthquakers Soccer Player Chris Wandolowski wearing a Signature Franco Uomo Suit with Loro Piana fabric in a charcoal windowpane pattern similar to the Apex Campaign. Our new custom bridal boutique, La Donna Bridal Atelier, was also named the Best Bridal Salon in Silicon Valley.
Klayton pushed the limits of luxury and got Unholy in this Signature 3-Piece Franco Uomo Suit made with Fratelli Piacenza Cashmere; the most luxurious cashmere of any kind in the world.
EXPORTING PURPLE: Martin (Left) wore this Signature Franco Uomo double-breasted purple windowpane jacket with a black collar to his special event in Dubai and Chase (Right) wore his Signature Franco Uomo purple jacket with red accent buttonholes and woven silk tie and pocket square to a special event in Ireland.
Then There Was The Grooms
Trevor became the King of Burgundy when he tied the knot in this tuxedo with matching Custom Silk Bow Tie, Dress Shirt with Accented Buttons, and burgundy dress shoes from Franco Uomo.
Steven tied the knot in this Signature Franco Uomo Tuxedo with a purple silk lapel, matching custom bow tie and accented shirt buttons. He also made us proud to be suit-makers by having his Franco Uomo Signature Wedding Suit turned into the topper for his wedding cake!
Our Groom Andrew tied this knot in this Signature Franco Uomo Tuxedo accessorized with a Custom Bow Tie Made On Santana Row with fabric from his wife’s gown.
Maximiliano won our award for “Most Smiley Groom” when he got married in his Signature Franco Uomo Suit. Maybe it had something to do with the custom printed lining in his jacket, or more probably his beautiful bride.
Steven
Daniel Coulter married Dayana surrounded by red roses in this Signature Red Velvet Tuxedo with shawl lapel, custom bow tie, pocket squares and cufflinks. See the full wedding featured in MunaLuchi Bride Magazine styled by Christina Romero and photographed by Temilola Ajibulu.
Three More Epic Moments
Josie looking beyond handsome in this Signature 3-Piece Franco Uomo Suit at the San Francisco City Hall.
Actually Deity Mayukh on his floral throne by Deluxe Design Decor shot by Lin and Jirsa at MOHI Wine. Mayukh is wearing a 3-Piece Signature Franco Uomo Tuxedo with Custom Bow Tie and Pocket Squares matching his wife’s gown.
Pranjal carrying the night away in his Signature Franco Uomo Tuxedo with Satin-Silk Lapel.
Designed Together,
For Life Together
We opened La Donna Bridal Atelier in 2020 just as the Pandemic hit with a mission to make gowns for “the brides our grooms are marrying.” We are finally proud to reveal the first Full Custom Wedding Looks designed together at our custom clothing boutiques on Santana Row!
Kelly married Sharks Soccer Player Kevin Labanc in New York wearing a Custom Gown by La Donna Bridal Atelier and Kevin wore Signature Franco Uomo Accessories including a Custom Silk Bow Tie and Luxe Dress Shirt with accented buttons.
Kevin wearing a Signature Franco Uomo 3-Piece Tuxedo with Custom Ivory Silk Bow Tie and Lux Dress Shirt with Accented Buttons marrying Laura wearing a Silk satin off-shoulder elegant Ivory Ball Gown with delicate hand beaded lace detail made by La Donna Bridal Atelier on Santana Row.
Stephanie wearing a pink illusion neck Custom A-line Dress by La Donna Bridal Atelier with matching detachable overskirt train and cathedral Veil decorated with Silk lace cascades with husband wearing a Custom Silk Bow Tie and Pocket Squares from Franco Uomo. Fun fact: Her dress has secret pockets!
Yasamine wearing a delicate plunging Italian lace mermaid gown by La Donna Bridal Atelier with detachable cathedral overskirt train with Groom wearing a Signature 3-Piece Franco Uomo Tuxedo, Custom Bow Tie, and Luxe Dress Shirt with Accented Buttons.
And the Look Of The Year Goes To….
DAUD! Covid never looked so good, if you ask us. Here Franco Uomo Designer Daud celebrates his return to Santana Row after sick leave with Covid by having a slice of Cheesecake at Maggiano’s and sporting a Luxe Dress Shirt from our upcoming 2023 Collection.
Thank you to all of our clients for trusting us to dress you for your most important life events. It has been our honor to suit you and serve you for nearly 20 years, and we look forward to the next 20 years to come!
Happy New Year,
Daud, Ike, Yosef, Zabih, Olivia, Madina, & Matthew
Communications Director Matthew Mountford (Me) working super duper hard in a baby blue Franco Uomo EuroFit Sport Coat, Luxe Dress Shirt, Belt, and Denim at La Donna Bridal Atelier with Olivia.